Dear Diary,Me and Leslie presented on Marketing at today's May Institute. My program was developed after two successful marketing campaigns I worked on to bring attention to library services.
Marketing efforts targeted the entire Notre Dame community, including students, employees and peer institutions. Specific marketing was done for students making use of popular media such as YouTube for both the Pirate and the Police campaigns. YouTube was used to both show videos already created as well as to spread a video created by the library.
Positive reinforcement (bribery) was used such as treasures, candy grams, and raffle prizes. Faculty marketing methods include the use of more traditional direct marketing techniques such as newsletters and emails. This program ended with take-away tips for putting these simple principles into practice today!
I reinforced the most important principle of marketing in my opinion -- Identify and admit when you have a bad idea and make necessary changes. I asked "What is the first thing that comes to mind when you think of Gummi Candy? -- Exactly--RATS. BAD IDEA!" Ha!
I gave away more than 30 Gummi Rat Candies to serve as a gentle reminder. Some gave them back because they were gross. Others said their kids love them. To each his own. Ha! They liked our commercial the best. I showed them the other two:
University of Wisconsin's and
the Original Arizona State's
